一、数据模型与决策 (Science of Decision-making)

本课程包括统计学和运筹学两部分的教学内容。统计学是一门方法论的学科，研究如何搜集、整理与分析统计资料以及进行统计推断的理论与方法。运筹学是依照给定目标和条件从众多方案中选择最优方案的科学决策方法。

本课程设置的目的是为进行经营管理问题的研究和实践提供统计学和运筹学的方法；为其他有关专业课程提供数据分析方面的基础；提高学生处理数字信息的能力；以统计学和运筹学的独特思维方式对学生进行思维训练，开拓思路。

This course is comprised of Statistics and Operational Research. Statistics is a methodological discipline that focuses on ways to collect, compile and analyze data from which statistical deductions are often made. Operational Research is the scientific way of optimal decision making given certain objectives and conditions.

The purpose of this course is to provide practical solutions in Statistics and Operational Research in business management while setting up a solid foundation for the students in their further statistical analysis. This course also hopes to help them with data processing and provide them with an oppor tunity of unique and logical mental training as Statistics and Operational Research teaching is origi

nally intended.

课程推荐读物：

教科书：

1. Anderson, Sweeney and Williams, Statistics For Business And Economics， WEST （影印版）。

2. Anderson, Sweeney and Williams，《数据模型与决策》（11th edition），机械工业出版社，2003。

二、管理经济学 (Managerial Economics)

管理经济学讲授企业的性质，是有关企业的目标与行为的理论。管理经济学是在经济学、决策科学以及统计学的基础之上综合发展起来的。管理经济学吸收了许多经济分析的概念，诸如成本、需求、利润、竞争、定价、进入策略和市场保护策略等。同时它（管理经济学）也吸收了大量决策科学的内容。它把许多经济学家的理论分析和管理者所面对的日常决策联系起来，为经营决策提供有力的工具和方法。但是管理经济学与微观经济学有很大区别。微观经济学主要是描述性的，管理经济学则主要是规范性研究（它尝试建立一系列规范和方法以实现特定的目标）。管理经济学是学习企业管理的核心。管理经济学原则对于企业和非企业组织注意资源的有效配置、减少浪费有着重要作用。

Managerial economics is supposed to teach you how to deal with the nature of the firm, it is a theory indicating how firms behave and what their goals are. Managerial economics arises by integrating principles and concepts from economics, decision sciences and statistics. It draws on economic analysis for such concepts as cost, demand, profit, competition, pricing, entry strategy, and market protection strategy. It also draws heavily on the decision sciences and provides a link between economic analysis and the day to day decisions managers face. It offers powerful tools and approaches for managerial policymaking.

But managerial economics is quite different from microeconomics. Whereas microeconomics is largely descriptive, managerial economics is largely prescriptive (that is, it attempts to establish rules and techniques to fulfill specified goals). It is at the heart of the study of business administration. The principles of managerial economics play an important role in reducing waste and efficiently allocating resources in nonbusiness organizations as well as in firms.

课程推荐读物：

1. W.Bruce Allen等著，管理经济学，毛蕴诗主译，北京：中国人民大学出版社，2009年12月

2. 公司经济学 毛蕴诗主编 东北财经大学出版社

3. W.Bruce Allen, Neil Doherty, Keith Weigelt, Edwin Mansfield, 2005, Managerial Economics: Theory,Applications, and Cases (6th ed.), W. W. Norton & Company.

4. Greene, W. H., 2003, Econometric Analysis (5th ed.), Prentice Hall.

5. Maddala, G. S., 1977, Econometrics, McGraw-Hill.Mas Colell, A., M. Whinston, and J. Green, 1995, Microeconomic Theory, Oxford University

三、财务会计 (Financial Accounting)

财务会计是运用专门方法记录公司过去的交易和事项，并以财务报表的形式将公司的财务状况、经营成果和现金流量等信息传递给外部使用者的信息系统。本课程定位于学习者是财务信息的阅读使用者，将课程重心置于讲解会计的基本框架、基本理念和报表结构上，要求学生学习掌握会计核算的基本方法和程序、借贷记帐法、会计循环的全过程，理解财务报表所提供的信息，通过对财务报表及相关资料进行分析和运用，加强对公司的资产管理，并进行有效的决策。

Financial accounting is to provide a basic understanding of published financial statements to a wide range of decision makers on how such statements may be analyzed in order to draw inferences about the financial performance, position and viability of business entities. This course emphasizes on accounting theories, generally accepted accounting principles, the accounting cycle, doubleentry book keeping system, structure of financial statements, and financial statement analysis. Through studying this course, students will master some basic knowledge of the business language and their ability to critically think over problems will be improved.

课程读物：Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant, Accounting: Text and Cases, 13 edition, McGraw-Hill, 2010

四、运营管理 (Operations Management)

运作管理是一门以流程为核心，综合运用各种管理技术来合理组织企业资源，通过价值转化，把输入转化为输出，实现以最快的速度 (Time) 、最低的成本 (Cost) 、最好的品质 (Quality) 、最优的服务 (Service)满足顾客需求的综合性与交叉性管理课程。本课程旨在使学生能够掌握不同情景下的企业运作管理的基本理论与方法，并能运用于实际工作中，解决运作过程的实际问题。

本课程以生产、服务、供应链等企业运作环境下的运作管理活动为核心，介绍有关企业运作管理的基本理念，策略与方法，并随着服务业的发展，本课程将逐步增加服务运作，例如医疗与金融服务运作管理方面的内容，以适应服务业的发展需要。

Operations Management is a process centered and comprehensive and cross discipline which introduceshow to utilize all kind resources and management technologies to transform input into output, and to satisfy customer with fast delivery, low cost, good quality and service. Through the studying of this course, students can obtain some useful and practical management theories and methods and can use these operations management methods in practice. This course focuses on these operations environment, such as manufacturing operations ,service opera tions and supply chain operations management, as with the development of service industry, this course will increase service operations contents, like health care service and financial operations management content.

课程推荐读物： (Recommended textbook and references)

1. Operations and supply chain management, Jacobs, Chase Auquilano, McGraw Hill, 12 th edition,2011 (textbook)

2. Service management-Operations, Strategy, and information technology, 3 rd edition, (Reference)

3. Supply chain logistics management, McGraw Hill ,2002 (Reference)

五、公司财务 (Corporate Finance)

本门课程主要介绍公司财务的理论和实务知识。财务经理需要掌握实实在在的实务操作，也需要在财务管理理论上下功夫，因为只有对完美理论的真正理解，才会得到朴实的理念，用来指导我们的实践，也才能做到高屋建瓴。本着这样的原则，详细的理论介绍，精彩细致的案例分析都被纳入我们的教学课程之中，以帮助同学们建立一套科学思考财务管理问题的方法，帮助他们为未来的CFO奠定基础。这是一种思考财务管理问题方法的课程，不仅仅是数字的计算和罗列。课程包括概述、风险与估值、资本预算、融资决策、财务规划与营运资本管理以及期权及其在公司财务中的运用等六部分内容。

This course mainly introduces the theories and practice of Corporate Finance. Financial managers need to grasp the practical issues, also need to work hard on financial management theories. The deep und erstanding of ideal theories could lead to fundamental concepts, which can give directions to the prac tice in a strategically advantageous position. Based on such principles, detailed theory introductions, the delicate case analysis are incorporated into our courses, so as to help students to establish a set of

scientific thinking methods of financial management issues and to lay the strong foundations for their future CFOs. The course is about the methods of scientific thinking on financial management issues as well, not only to compute and list numbers. This course comprises six main sections: Introduction, Risk and Valuation, Capital Budgeting, Financial Planning and Working Capital Management and Option and its Applications in Corporate Finance.

课程推荐读物：

1. Richard A．Brealey，Stewart C．Myers, Franklin Allen．2011．Principles of Corporate Finance．Tenth Edition．New York: McGraw-Hill International Edition．

2. Stephen A．Ross，Randolph w．Westerfield，Jeffery F．Jaffe．2008．Corporate Finance．Eighth Edition．New York: McGraw-Hill International Edition．

3. 刘娥平编著．企业财务管理．2009．北京：科学出版社．

4. 刘力编著．2007．公司财务．北京：北京大学出版社．

5. 王化成主编. 2008．企业财务学（第二版）．北京：中国人民大学出版社．

六、营销管理 (Marketing Management)

本课程旨在通过营销管理理论知识的介绍及其在企业营销实践中的应用，帮助学生重点掌握以下内容：

a) 营销管理中的主要概念如：营销环境及目标顾客分析、市场细分、目标市场选择及定位、产品生命周期等；以及营销管理的主要策略，包括产品策略、价格策略、分销渠道及整合营销传播策略

b) 通过营销管理的基本理论和具体操作技能的介绍，让学生形成正确的营销理念，提高营销决策技能；

c) 通过课堂讲授、案例讨论和实际企业参观学习培养学生的营销分析、判断和策划能力。

This course introduces the theoretical knowledge of the marketing world and its application in real-life enterprise-marketing. Students taking this course focus on the following knowledge:

a) Understand the main concepts of this course, including: marketing environment analysis, target consume group analysis, market segmentation, market position and targeting, and product life cycle; help students grasp the main strategies of marketing management, including: product strategies, pricing strategies, channel strategies,and Integrated Marketing Communications（IMC）strategies.

b) Provide an introduction to the theory and methods of marketing, develop students’ correct understanding of marketing, and improve their capability in marketing decision making.

c) Improve students’ capability of analyzing, evaluating and planning on marketing via lecture, case discussion and company visiting .

课程推荐读物

1.Philip Kotler, Kevin Lane keller, Marketing Management , 13th edition, Prentice Hall, 2009

2.Kevin Lane keller, Strategic Brand Management , 3rd edition, Prentice Hall, 2008

3. Michael R. Solomon，Consumer Behavior, 8th edition, Pearson Education, 2008M

4.Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, Marketing Strategy and Competitive Positioning, 4th edition, Pearson Education, 2007

七、组织行为学 (Marketing Management)

组织行为学是综合运用与人有关的各学科知识，采用系统分析的方法研究组织中人的行为规律，从而提高各级管理人员对员工行为的预测、引导和控制能力，以便更有效地实现组织目标的一门科学。组织行为学的产生与管理科学的发展有密切的关系，心理学、社会学、人类学、政治学、伦理学与生理学等构成了组织行为学的理论基础。其核心内容包括激励、领导行为和权威、人际沟通、群体结构与过程、学习、态度形成与知觉、变革过程、冲突、工作设计、工作压力等。学习组织行为学有助于加强以人为中心的管理，充分调动人的积极性、主动性和创造性；有助于知人善任，合理地使用人才；有助于改善人际关系，增强群体的凝聚力；也有助于提高组织绩效，改善组织文化。

The purpose of this course is to help you understand how people and organizations function, based on the latest social science research on work, workers, and organizations. The formation of this discipline is highly related to the development of management science. The theoretical foundation of this course includespsychology, sociology, anthropology, politics, ethics and physiology.This course will also provide a practical overview of the field of management and organ izational behavior. Course coverage will include such topics as communication, motivation, change, group dynamics, stress, negotiation, interpersonal relationships, and decision-making.

Learning this course will help the organizations to increase their performance and improve their organizational culture.

课程推荐读物：

1、 Organizational Behavior Stephen P. Robbins Timothy A.Judge

2、 组织行为学 王永丽译 人民大学出版社

3、 组织行为学，斯蒂芬·罗宾斯著，中国人民大学出版社

4、 管理心理学，王重鸣著，人民教育出版社

八、管理信息系统 (Management Information System)

本课程旨在使学生熟悉管理信息系统的有关概念，了解信息资源管理的基本知识和各种先进技术及其发展趋势，引导和启发学生有效地利用信息技术，帮助企业实现管理创新、研发创新和商业模式的创新，提升学生借助信息技术获得企业竞争战略优势的能力，以及如何组织企业员工积极参与及制定企业信息系统战略规划、开发、使用和管理维护工作，为学生有效的利用信息技术开展商务活动打下坚实的基础。

本课程的主要内容包括：信息系统革命，信息系统的战略角色，信息系统与决策，计算机与信息处理，信息系统软件，信息资源的管理，电子商务，知识的管理等内容。

This course intends to let the students know more about the concepts of management information system and attain the basic knowledge of information resources management as well as its advanced technology and developing trend. Through this course, it will instruct students to make use of information technology to help the enterprises approach innovation of management, R&D and business model. Moreover, students will understand how to gain their enterprises’ strategic competitive advantage by means of information technology. Also, they will know how to organize their employees to participate in the process of enterprises’ information system planning, developing, application and maintenance. After all, this course will help the students establish a strong theoretical basis to promote their business by using information technology.The content of this course will contain information system revolution, the strategic role of information system, information system and decision making, computer and information processing, information system software, information resources management, E-commerce, knowledge management and so on.

课程推荐读物：

1、 Kenneth C. Laudon. Jane P. Laudon, Management Information Systems, Pearson International Edition

2、 Stephen Haag, Management Information Systems for the Information age, China Machine Press

九、战略管理 (Strategic Management)

本课程旨在帮助学生理解战略管理的理论视角、内容和在中国情境下的应用。在对企业内外部环境分析基础上，针对企业的发展与竞争定位制订切实可行的战略，并将其付诸实施和进行控制。通过学习，掌握战略管理的理念和实质、环境分析、战略计划、战略实施和战略控制等内容，注重训练理论和案例相结合的分析能力。

This course is designed to provide students with a deep understanding of strategic management principles, theories and concepts, especially in the Chinese context. During this course, the student will learn how to develop mission statements, assess both the external and internal environments to determine organizational strengths and weaknesses, craft and implement strategies. All materials are designed to provide valuable practical application of learned theories and concepts.

课程推荐读物：

1. Jay Barney 、 William Hesterly 、李新春、张书军：战略管理，机械工业出版社， 2010 年 10 月第 1 版。

2. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts and Cases), 2007.

3. Jay Barney 、 William Hesterly, Strategic Management and Competitive Advantage: Concept and cases.Pearson Prentice Hall, 2007.

十、管理沟通 (Business Communication)

管理沟通是许多著名中外商学院MBA培养核心课程之一，也是企业家和管理者培训的重要组成部分。此课程的目的在于通过模拟各种不同情景来培养学生的口头及书面的沟通技巧，重点突出理论学习与商务实践相结合，以塑造新时代优秀的管理者。该课程涉及的有效沟通基本原理及实践，涵盖了个人与组织的层面。

Managerial communication is one of core courses in the bachelor programs of many significant Chinese and foreign business schools, and it serves as a key training session for entrepreneurs and managerial leaders. This course aims to build on the oral and written communication skills through simulations and cases in various managerial communication contexts. The notion is emphasized that both academic learning and business practices are appreciated for shaping excellent managers in our new era. Some fundamental principles and practices of effective communication are covered both at the individual level and at the organizational level.

课程推荐读物：

1.Kitty O. Locker, Business and Administrative Communication, 6th edition, China Machine Press, McGraw-Hill, 2005

2.O’Rourke, J.S.,2002, Management Communication: A Case-Analysis Approach, Prentice Hall.

3.杜慕群等编著，管理沟通：中西方文化交融的视角，清华大学出版社 2009年10月出版。

4.康青编著，管理沟通，北京：中国人民大学出版社, 2006。

5.魏江，管理沟通—理念与技能，科学出版社，2001。

6.鲁思Ÿ本尼迪克特，《菊与刀》，商务印书馆，2005年。潘肖珏等著，《商务谈判与沟通技巧》，复旦大学出版社，2002年。

十一、商业伦理 (Business Ethics)

《商业伦理》课程重点讲授“人-企业-政府-社会”之间的伦理关系，包括两大方面的内容：一方面是商业行为个体的道德推理和道德哲学的培养和实践，另一方面则是组织层面的企业社会责任与企业公民身份的阐述和履行。

基于企业的利益相关者理论，本课程将围绕商业及企业实务与主要利益相关者之间的关系展开研讨。商业行为的关键外部利益相关者包括政府、消费者群体、社会自然环境等，关键的内部利益相关者则包括了股东、企业员工等。

本课程在讲授国际学术前沿的商业伦理理念、理论、概念框架以及应用方法等基础上，从“人-企业-政府-社会”的伦理视角，透视中国商业情境下的各类伦理关系。通过本课程的学习，学生将掌握解决商业道德困境的基本伦理推理依据，锻炼在国际和国内商业挑战中的道德决策能力和技巧，尤其是重视学生结合中国传统道德文化和西方伦理哲学思想，对商业行为及其关键利益相关者之间的关系和利益进行符合商业伦理的均衡。

讲授本课程的方法包括：学生阅读文献、教师课堂讲授、案例讨论、小组分析以及学生个人道德案例写作。案例讨论将选用当今国内外现实且具有丰富启发性的商业素材。

This course focuses on the ethical dimensions in the relationships among people (especially business people),business, government and society. Individual ethical decision making and moral developments are based on the ethical norms and moral philosophies. Corporate social responsibility and corporate citizenship are key words to the organizational levels.

In accordance with the stakeholder theory of the firm, this course studies the relations between business practices and their critical stakeholders as well as personal and organizational ethics. The external stakeholders include the government agencies, consumer groups and the natural environment, and the internal stakeholders include shareholders and employees.

The course provides the student with internationally-acknowledged concepts, theories, framework, and methods on coping with people-business-government society relations and applies them to the particular context of doing business in China. It aims to help develop the student’s ethical problem solving and decision making skills in dealing with social challenges for both multinational and domestic companies in China. It emphasizes that the student work smartly and creatively in balancing the firm’s and its stakeholders’ interests.

The course deploys a variety of learning techniques such as readings, lecture, case discussion, team projects, and individual case writing. It especially uses up-to-date, salient business cases in China and around the world.

课程推荐读物：

1. 企业、政府与社会

2. 企业社会责任

3. Cases in Leadership, Ethics and Organizational Integrity，Lynn Sharp Paine著，东北财经大学出版社

4. BUSINESS ETHICS——Concepts and Cases，Manuel G. Velasquez 著，北京大学出版社儒家管理哲学

5. Buchholtz and Carroll. Business and Society. 7th ed. South-Western Cengage Learning. 2008.

6. Madura, J. Business Ethics and Social Responsibility. 4ed. Posts & Telecom Press, China. 2007. (Available at bookstore) (Referred to as M)

7. Steiner, G.A., and Steiner, J.F. Business, Government, and Society. 11e. McGraw-Hill Higher Education. 2006. (Not available at bookstores, but a few copies available at the University Library) (Referred to as SS)